If you’ve read the first post on How to Set Up Readerlinks, it’s now time to dig a little deeper. Let me introduce you to one of the most amazing features of Readerlinks and also one that a lot of authors struggle with in the beginning: core links.

Core links are links that are automatically created by Readerlinks as soon as you add a new book. Let’s say you’re releasing a book a week from now, but the preorder is already up. Just add the book to Readerlinks, fill out the ASIN, add it to a series where relevant, and you’ll have a whole list of links automatically created by the system. Check back in the first post in this series on how to do this, if you’re unsure.

Now, you may wonder why you’d need more than one link? After all, they all lead to the same Amazon page, right? Not necessarily, for example if you also want to link to your paperback or an audio book, but even so, you’ll want these different links so you can see which one is clicked the most…and this which marketing tool is most effective. [Read more…] about ReaderLinks: The Magic of Core Links

I’m absolutely in love with ReaderLinks, a paid service that offers various tools for authors that can help you tremendously in tracking your sales and marketing efforts. I’ve talked about it before and mentioned it in several posts and conversations, but one thing I hear back a lot is that it’s complicated and overwhelming. I;m not gonna lie to you: it is. Or rather, it LOOKS complicated and overwhelming, but it’s wonderfully systematic and a lot that you have to do is a one time thing. After that, it’s just updating.

The how-to and help section on the ReaderLinks website leaves a little to be desired. I’ve actually mentioned this to the owners, and it’s on their list of things to improve. But in the meantime, I’ll do a blog series to help you set up readerLinks if you’re new to the site. I’m gonna assume you don’t have an account yet, so if you do, you can jump ahead and skip the fist few steps. We’re gonna take it step by step so you know exactly how to set up Readerlinks.

Everyone ready? Here we go. [Read more…] about How To Set Up Readerlinks

I’m so happy to finally get back to the Writer Wednesday posts! This week, I want to talk about social media for authors and how effective social media are for promoting your book. Do posts on platforms like Facebook, Twitter, Instagram, etc. really work or is it all wasted time and effort? Let’s find out. [Read more…] about How Effective are Social Media for Promoting Your Book?

A term you’ll often come across in publishing is brand. But what do we mean when we talk about your author brand, and more importantly, how do you create an author brand? We’ll dig into that this week for Writer Wednesday. [Read more…] about How to Build an Author Brand

I’ve been traveling a lot the last few months. Too much, maybe, but I attended two events that were absolutely worth it. In both cases, I came back with pages full of notes, inspired to try new things. And I have. I’ve experimented with new ads, new marketing ideas, some approaches to writing I hadn’t considered before, and much more. And I freaking loved it. Some of it worked, some of it needs fine tuning, and a few things didn’t work for me as hoped. But at least I tried.

Granted, I’m someone who loves to try new stuff, but when’s the last time you tried something new? When did you experiment with something you’d never attempted before, just to see if it would work? [Read more…] about When’s the Last Time You Tried Something New?

After missing a number of weeks due to summer break, we’re back with our weekly posts for Writer Wednesday. Today’s topic is at the request of an author friend of mine, who asked me to share my experiences on how to work with a PA. I’ve had a PA (personal assistant) since pretty early on in my career. Her name is Vicki, and she’s my right hand in my whole publishing career. If you’ve read my books, you’ll see me thanking her in every damn acknowledgment, because I couldn’t do what I do without her. I was just six months in when I found her, and she and I have been a strong team ever since.

So, let’s talk about how to work with a PA as an author and everything it entails. To do that, we need to start at the beginning and that’s the simple question: why and when would you need a PA? [Read more…] about How to Work With a PA